What Should We Expect from Our Technology Tools?

We have an expectation in anything we do. Whether in our personal or professional life. How do you manage the expectations for the technology on your operation? Too many times we have “Unknown,” “Unrealistic” expectations for some of the technology we buy and then become very disappointed with the product or service and blame the […]

Wants vs. Needs – How to Strategize Your Ag Technology Payback

We all want to look at the new, shiny widgets and toys. That's what's cool. We all talk about something that we see and say “I need that for my operation.” But do we really need it…or do we just want it? Wanting something for the operation is fine, if we know that it is […]

The Barrell Theory

When evaluating tools, services and programs, how do you decide what to address. In this episode we'll discuss The Barrell Theory. The law of limiting factors. Join us and see how the Barrell Theory can be used on your operation to evaluate your technology.

Technology in the Context of the Operation

When you are evaluating technology tools, services and programs, you need to focus on the context of your operation and not worry about the media or hype of the respective product.

The Business of Ag Technology

What is the most expensive tool on your operation? It's the one that you are paying for, but not using or getting the full use of the functionality and the return on investment. What are you doing to best make use of the tools you have so that they meet your expectations? We talk about […]

Introduction to Vision Tech Perspectives

Who is Vision Tech Perspectives and what are they going to be talking about? This is a quick introduction to Vision Tech Perspectives on who will be in the conversation and the business of Ag Technology. We look forward to you joining us for this podcast series.