Vision Tech Perspectives Podcast

“Join Vision Technology Management founder Dave Swain and agricultural veteran Doug Johnson as they delve into the business side of agricultural technology. With nearly 80 years of combined industry experience, they provide thought-provoking insights and perspectives on different issues. Together, they explore how the industry sometimes overlooks the essential aspect of ag technology: the business behind it. Discover their perspectives on effectively navigating the business aspects of ag technology and preparing for the future of the industry.”

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What Should We Expect from Our Technology Tools?

We have an expectation in anything we do. Whether in our personal or professional life. How do you manage the expectations for the technology on your operation? Too many times we have “Unknown,” “Unrealistic” expectations for some of the technology we buy and then become very disappointed with the product or service and blame the vendor that it didn't do what we expected it to do.

We must move toward “Known,” “Realistic” expectations so that everyone is on the proverbial same page and expectations are met or even exceeded.

We will discuss how to best address the expectations of the ag technology tools, services and programs on this episode.

Wants vs. Needs – How to Strategize Your Ag Technology Payback

We all want to look at the new, shiny widgets and toys. That's what's cool.

We all talk about something that we see and say “I need that for my operation.” But do we really need it…or do we just want it? Wanting something for the operation is fine, if we know that it is a “want” and plan accordingly.

In this episode, we talk about the wants vs. the needs on an operation and some of the things we need to consider when deciding between the two and how it will truly benefit the operation and have a return on investment.

The Business of Ag Technology

What is the most expensive tool on your operation?

It's the one that you are paying for, but not using or getting the full use of the functionality and the return on investment.

What are you doing to best make use of the tools you have so that they meet your expectations?

We talk about the things to think about when considering technology and then some initial ways to implement into your operation.

Technology in the Context of the Operation

When you are evaluating technology tools, services and programs, you need to focus on the context of your operation and not worry about the media or hype of the respective product.

The Barrell Theory

When evaluating tools, services and programs, how do you decide what to address.

In this episode we'll discuss The Barrell Theory. The law of limiting factors.

Join us and see how the Barrell Theory can be used on your operation to evaluate your technology.

Introduction to Vision Tech Perspectives

Who is Vision Tech Perspectives and what are they going to be talking about?

This is a quick introduction to Vision Tech Perspectives on who will be in the conversation and the business of Ag Technology.

We look forward to you joining us for this podcast series.